Millennials and Preventive Cosmetic Treatments

Millennials were born between 1981 and 1996. Today they are in their 20s and 30s. A generation that came into early adulthood after the Great Recession of 2007-2009, Millennials have finally gained a steady foothold in the American economy. They’re getting married, buying houses, having children, and statistics show they are opting into plastic surgery and non-invasive procedures much earlier than previous generations.

The lives of this cohort are entwined with social media, celebrity culture and technology in a way that provides the freedom to opt for cosmetic surgery confidently and openly, and our experienced team is here to guide patients of all ages through these decisions about their bodies, faces and skin. To learn more, please call the practice of board-certified plastic surgeon Dr. Ronald Schuster at 410-902-9800.

A Generation of Wellness-Minded Women and Men Want to Look and Feel Their Best

Close up portrait of a young Millennial woman with blonde hair and a black blouse seated on a bench

Millennial cosmetic procedures are fueled in part by a desire to look and feel one’s best. Millennials are a generation that values physical, mental and emotional health; a so-called wellness generation. Far from an issue of insecurity stemming from low self-esteem (an unfortunate criticism leveled against this age group far too often), a focus on wellness leads those in their 20s and 30s to acknowledge the positive effect of feeling good about how you look. A positive self-image, and a feeling that your outer appearance matches your inner concept of self, can benefit your mental health, your interactions with other people, your performance at work, your relationships, etc. In this way, cosmetic procedures fit perfectly with the wellness focus of today’s 20 and 30 somethings.

The Rise of Prejuvenation

Millennials want to maintain youthfulness and delay the effects of aging, a form of cosmetic enhancement coined “prejuvenation” (instead of rejuvenation) by the American Academy of Facial Plastic and Reconstructive Surgery. A tech-savvy and information-rich generation, Millennials know that opting into non-invasive treatments in their 20s and 30s may prevent deep, established wrinkles and sagging later on in life. It’s an approach in which aging is delayed with non-invasive treatments now, instead of corrected with more expensive, invasive procedures later in life.

The Social Media Effect

Handsome young man dressed in casual clothingPlastic surgeons know first-hand the effect of pictures on Snapchat, Instagram and Facebook. Young women and men come to their consultation with pictures from these platforms in hand, pointing out areas of continuing concern they’d like to modify.

With social media, we see images of ourselves constantly, often from unflattering angles. It may make your cosmetic concerns front-and-center on a daily basis, which can be motivation for seeking cosmetic surgery.

Social media has also placed Kylie Jenner’s discussion of her lip injections and other celebrities in close contact with Millennials. As celebrities embrace openness and honestly about what they have had done, so too do the Millennials who follow them.

There is No Right or Wrong Age for Cosmetic Enhancement

When it comes down to it, Dr. Schuster cares about your goals and your cosmetic plan on an individual, personalized scale. We know that as a person in your 20s or 30s, there may be certain Snapchat photos that keep showing you a feature you want to change. Talk to Dr. Schuster about your concerns. First and foremost he listens to you. Then after examining that area of concern, he’ll let you know whether your expectations of plastic surgery are realistic, and whether he sees what you are seeing.

Seeking Cosmetic Surgery? Arrange a Consultation in the Baltimore Area

Are you in your 20s and 30s and considering a cosmetic procedure for the first time? Or are you looking for a plastic surgeon to maintain the treatments and results you have been getting? If so, Dr. Ronald Schuster is an experienced, skilled plastic surgeon in the greater Baltimore area. To arrange a consultation at our elegant, modern office in Lutherville-Timonium, please call 410-902-9800.